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What is the purpose of a brand name?

In its simplest form, a brand name is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others. Two of the main purposes of brand names are: Identification: To differentiate a particular product or service from other like or similar brands.

What is a brand in marketing?

A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors.

What is a brand name or trade name?

A brand name or trade name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.

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